How this is done?

Producing a video is a complex process.
There are so many elements: Project research, scripting, and talent scouting and organization, film shoots, voiceover record, editing, music, graphics and implementation. It's fairly obvious there are so many areas that can go wrong.

For us, the most important first step is to ensure proper planning to guarantee the design and implementation of a successful project.

Our Production Approach:

1. Consultation:
   Web Ready Commercials begins the production process with you and to find out more about your business. The aim of this initial consultation is to identify your core messages and objectives and to gather all of the information we require. We will also want to look at your current marketing or training material.
   
   
2. Script:
   From here, we write a script that has been developed using thorough research and consultation. It will be a script that quickly and effectively conveys your message, written in language easily understood by your audience. We like to write specifics, not generalities.
   
   Each script is also accompanied by a storyboard, which details the vision that is required for the corresponding narration.
   
   The script is very important, as it sets the tone for the entire production. Only when you are happy with the script and have given approval will we begin filming.
   
   
3. Shooting:
   After the script is finalized, a shooting schedule is put together. With your help, we will organize our talent. Generally filming takes place in our studio, using professional cameras and equipment to create high quality productions.
   
   
4. Editing:
   After we have collected all of the vision we need, the editing process begins. This is where your story comes to life, using expert editing and interesting effects. Our state-of-the-art broadcast quality digital video cameras and editing equipment will assure impressive results. Our production values are high, as we believe that for a video to work it has to have the look and feel of a well-made television commercial.
   
   
5. Final Cut:
   Once the production is completed, we can output it in two formats, 1. avi and 2. in flv/swf for web use. analyse your initial brief, then create and produce a clear, concise and powerful message to meet your objective.